IN THE REJUVENATION BUSINESS

Client
Solabel
Year

2012

Brief
Brand revamp
Deliverables
  • Brand Identity
  • Packaging

Rejuvenating an existing brand to a new level. Elegant and sophisticated is how you can describe this line of skincare products.

Glycerodermine is a well-established brand that has been on the Lebanese market for decades. Client came to us with an aim to reinvent the look and feel of the brand in order to attract a wider and younger clientele. It has a full lineup of creams ranging from hand cream, body lotion, foot cream, lip balm and sunscreen. The challenge was to create a new image for the brand that would compete with both local and international names, while keeping in mind the requirements of its already established clientele.

Brief

The task here was to create an emblem that would have a slightly pharmaceutical edge to it, reflecting the brand essence of the product.

Emblem

The logo at hand is a merge between the letters “G” and “D” in a very purified icon that inspires trust and stability.

Packaging

The task here was to create an emblem that would have a slightly pharmaceutical edge to it, reflecting the brand essence of the product. The logo at hand is a merge between the letters “G” and “D” in a very purified icon that inspires trust and stability.

Color Scheme

In order to create a balance between the very “square” logo, we’ve opted to use a younger and fresher color scheme that would add vibrancy to the products while remaining appealing and soothing to the eye.