- Brand Identity
A case of novelty. Introducing the new dual sim case from Krimston.
A startup made of two young entrepreneurs came two us with a unique concept that made us see double. An iPhone case that enables users to utilize two SIM cards simultaneously… genius! We collaborated closely with client in order to develop branding, packaging and user interface for the product and app. and consider this project as one the agency’s “babies”.
Once the name was picked, the first thing we tackled was the logo. With a clear and smart approach, the aim was for the logo to depict the product at first glance.
We take the saying “beauty comes from within” very seriously and aimed at merging both looks and functionality while developing the user interface. Our target was to remain coherent with the Apple interface and enable users to feel familiar with the product and switch easily between both SIM cards.
It was agreed early on that the packaging needed to convey the fact that the product was an electronic device and not a phone accessory. It has therefore been conceived as a hard pack to protect the case, made with high quality material and a very clean design. The overall look is in line with the product identity and echoes back to the main Apple product characteristics.