Colortek
Industry
Chemical
Brief
Christmas Ad
Deliverables
- Outdoor LED Visual
- Social Media Advertisement
Integrating a Colortek product with a double entendre message that compliments Christmas.
During the festive season, we helped our client wish everyone a merry and white Christmas through a warm festive animated billboard ad. The activation aimed at bringing a Christmas touch to the act of painting, while reminding clients of a product well in its off-season. The wording ‘wishing you a Shiny Pearl White Christmas’ showcased a specific Colortek shade that blends perfectly into a Christmas winter snowfall.
