A.N Boukather
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Industry
Automotive
Brief
Launch Campaign
Deliverables
- Billboards
- LED Screens
- Social Media
With its newest line release, this bold product itself catches the eye, and focus was built just around that.
Mazda’s latest MAZDA 3 was about to roll out onto the roads of Lebanon. With its previous models breaking ground in terms of design, value, and quality, confidence was a key factor to take into account. The car is set on centerstage over animated LED billboards, print, and social media edits, that announce innovation as a key pillar of the brand. A visual play on the word ‘New’ is constantly emphasized and owned by the latest MAZDA 3 debut.
